case of study

Cocina 35

Authentic Mexican Brunch & Chilaquiles Experience in San Diego
Cocina 35 is a family-owned Mexican brunch restaurant specializing in traditional chilaquiles and authentic breakfast dishes inspired by home-style Mexican cooking.

Services Provided

Web Design / SEO Optimization / Social Media Management / Content Creation / Ecommerce

Business Stage

Food & Beverage / Brunch Dining

Partner Since

2020

Overview

Bringing Authentic Mexican Breakfast Culture to San Diego

  • Specialized Mexican brunch concept focused on chilaquiles
  • Multiple high-traffic locations across San Diego
  • Strong family-owned brand identity rooted in tradition
  • High demand reservations and consistent walk-in traffic
  • Recognized locally for authentic flavors and experience

Challenge

“Standing out in a highly competitive brunch and restaurant market in San Diego.”

Cocina 35 operates in one of the most saturated food markets in California, where brunch concepts and Mexican restaurants compete heavily for attention. The challenge is maintaining strong brand visibility across multiple locations while driving consistent reservations and managing high demand during peak hours.

4
2

Solution

We focused on strengthening Cocina 35’s digital presence through local SEO, social media content, and visually driven campaigns that highlight its authentic Mexican brunch experience. This approach improves visibility, drives reservations, and reinforces its position as a top brunch destination in San Diego.

Goal

To increase reservation volume, improve online visibility across San Diego search results, and reinforce Cocina 35 as the top Mexican brunch destination in the region.

Strategy

The strategy centers on local SEO dominance, high-quality food photography content, and performance-driven paid ads targeting brunch-goers and food enthusiasts. Emphasis is placed on Google Business optimization for each location, Instagram/TikTok content creation, and conversion-focused website improvements to maximize reservations.

1
5

Results

“A top-rated Mexican brunch destination with strong multi-location demand in San Diego.”

Cocina 35 has built a strong reputation as one of San Diego’s most popular brunch spots, consistently attracting high foot traffic across multiple locations. Its brand recognition continues to grow through word-of-mouth, online reviews, and strong local search visibility.

+65%

Increase in Local Search Visibility

+120%

Growth in Social Media Engagement

+40%

Increase in Online Reservations / Conversions

6
3

Home

Company

Projects

Services

Contact

Tempo

Cocina 35

Creative Services Agency

Web Design & Development Services

CRO Services

SEO Marketing Agency

Paid Social Media Agency

Paid Media

Brand Design Agency

Creative Services Agency

Web Design & Development Services

CRO Services

SEO Marketing Agency

Paid Social Media Agency